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Why Marketing is So Important for Your Small Business
Marketing is a broad term that involves many activities, including advertising, promotions and public relations. The success of a small business depends on the business owner’s a... -
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3 Easy Ways to Attract Customers to Your New Niche Small Business
In today’s vast online market, the more focused and specific your business is, the better. Niche markets, while they may be small, can be incredibly powerful and profitable. By b... -
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12 Personality Traits of a Great Boss [Infographic]
You have probably heard the old saying, People don’t quit their job, they quit their bosses. Poor leadership can lead to poor performance across the board. This is why it’s imp... -
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Technically Speaking: Frequency/Severity Models or Loss Cost Models?
Twice a year, I attend Casualty Actuarial Society, where actuaries gather to discuss a wide variety of topics. Some are business-related, but others delve into predictive modeling.... -
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Religious Accommodation in the Workplace: An Employment Tightrope
In a landmark decision this week, the Supreme Court ruled against the retail clothing giant Abercrombie & Fitch stating they discriminated against a Muslim woman for wearing ... -
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How to Write a Powerful Professional Development Plan
A Professional Development Plan (PDP) is a valuable document that establishes both your career development goals and a strategy for meeting them. Whether you’re starting out in y... -
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How To Answer “Where Do You See Yourself In 5 Years time?”
Free-Photos / Pixabay When you are interviewing for a new job, you might be asked: “Where do you see yourself in five years time?”. You might not know where you will be career-... -
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The Effects of Attrition on Employees Who Stay
For most frontline managers, quelling attrition is not an unfamiliar struggle. One recent study found that professional industries have notably lower turnover than frontline-driven... -
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Benefits of Workplace Education and Training
Companies of all sizes know how important it is to offer workplace education and training to employees. It can mean the difference between a high turnover rate and strong employee ... -
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A Guide to Open-Ended Questions in Marketing Research
A good conversationalist knows that asking closed-ended questions is no way to make real friends. Similarly, in marketing research, there are certain limitations inherent to closed...
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