Choice of product packaging design is essential to its success in the marketplace
Eye-tracking research done with regard to consumers shopping behaviors indicates that most purchasing decisions are unthinking and instinctive; color, shape, and location familiarity are the main motivations behind most people’s decisions to buy. With the average supermarket in the U.S. carrying approximately 42,000 different items, the need to make your product stand out cannot be overstated. Accordingly, your choice of packaging design must be able to market your product effectively and thereby guarantee healthy sales volumes.
To achieve effective product packaging design, therefore, some of the essentials you need to consider include the following:
1. Superb form and function
Package design should protect the product both during display and in use.
At its most basic, efficient package design should ensure that the product is safe, both on the display shelves and afterward in the course of its use by the consumer. Shoppers won’t buy though if they don’t know what your efficiently packaged product is. The packaging therefore needs to provide adequate product information. Find an attractive way to tell consumers what your product is and why it’s the best option for their needs. Don’t forget to display your brand name clearly.
2. Maximum shelf impact
Effective package design will help your product to stand out.
For just about any product displayed on supermarket shelves there are multiple options available for consumers to choose from. A product that attracts attention by virtue of its distinctiveness typically obligates consumers to find out more about it; such products tend to sell better. You should therefore think about the qualities that can give your product such appeal – such shelf impact.
3. Honesty
Consumers would love to know that this claim is genuine…
However unthinking consumers’ decisions can be it’s prudent to ensure that whatever is depicted on your product packaging is what will be found inside. Anything contrary is certain to disappoint consumers and the consequences of bad publicity will naturally reflect negatively on your sales volumes and brand image.
4. Practicality
Ease of product use is a vital concern for consumers.
In your bid to employ as creative a packaging design as you possibly can you mustn’t overlook the practicality of the idea. Your design should therefore be informed by the manner in which consumers are expected to use the product. With this in mind your choice of packaging must take into account the various aspects of functionality including size, shape, and storage. Generally, consumers love products that are easy to use.
5. Originality and creativity
A clever design will motivate many a consumer to try your product.
One way of imparting an air of exclusivity and great quality on a product is to ensure that its packaging is awesome. The use of high quality, ingenious packaging tells discerning customers that a considerable amount of time, thought, and effort went into creating and realizing it; that the enclosed product is of great quality is more or less assured (this should be the case, of course). Thanks to great packaging you can easily differentiate your product by pricing it slightly higher than the competition.
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6. Go green
Consumers love to feel responsible for their environment…
Nowadays lots of consumers are becoming increasingly environmentally-conscious and this tends to reflect in their purchasing decisions. The use of eco-friendly packaging for your product will therefore appeal to such consumers, effectively helping to boost sales volumes and brand appeal.
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